The cultural sustainability of modular batik block concept / Faradiba Liana Naser

The purpose of this research was to elicit data on cultural sustainability through the innovation of the traditional batik block. This study mainly focuses on the cultural sustainability of the modular batik block concept while exploring the cultural viability of the block in Malaysia. Cultural sustainability of block makers is needed through the innovation of batik block towards the batik artisan, practitioners and batik community. Malaysia's traditional batik block is the legacy and treasure of the country. However, it has slowly faded, nearing extinction, particularly in the east coast region. Nowadays, in the context of globalization and rapid technological change, the production of batik blocks has become scarce when younger generations are no longer interested in block-making. Therefore, only a few master block makers are left in Malaysia. The interest in batik among Malaysians has begun to decrease, especially among the younger generations. This study used a qualitative approach by using the Third Generation Activity Theory and Design Thinking (DT) model as a research process in this research. The research has adopted ethnographic and descriptive research. In so doing the observation, semi-structured in-depth interviews, and focus group discussions (FGD) were utilized to gather the data. This research study involved nine selected respondents based on their experience and expertise in their field. A thematic analysis was used to classify the data collected. The finding reveals that the product of 'Blockternative', with the concept of modularity can create various tessellated patterns and this 'Blockternative' also provides various alternatives and options with a myriad of potential batik block designs. However, by making the traditional block more stimulating, the art of batik block in Malaysia will continue to flourish, thus enhancing the appreciation of the valuable traditional culture of batik making. This study will be helpful to scholars, educators, undergraduate students and graduate students in their efforts to gain a thorough understanding of batik blocks, both conceptually and practically.