A study on marketing a new product for loyal waste waters sdn bhd : road barriers / Wan Latiff Wan Abdul Rahman, Swaibatul Aslamiah Husain and Nor Izatul Azua Mohd Rashid

Wan Abdul Rahman, Wan Latiff and Husain, Swaibatul Aslamiah and Mohd Rashid, Nor Izatul Azua (2006) A study on marketing a new product for loyal waste waters sdn bhd : road barriers / Wan Latiff Wan Abdul Rahman, Swaibatul Aslamiah Husain and Nor Izatul Azua Mohd Rashid. [Student Project] (Unpublished)
Abstract

When equipment and workers are idling during low demand any company need to produce by product in order to justify operating the equipment and make full use of labour forces. A proposal was done to produce road barrier during the low production period of water tanks. Surveys were carried out to study on existing road barrier market condition. From the data collected it was discovered that the products ( road barrier ) are marketed through limited marketing channels.

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