A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan

Mazlan, Azlan Al-Hafiz (2005) A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan. [Student Project] (Unpublished)

Abstract

This research is aimed to determine factors that influence customer
perception towards CTCC service and which the most influencing factor from four
independent variables is under studied. The research involves two variables;
dependent variable (customer perception) and independent variables (pricing,
service quality, advertising and sales promotion).
There are 140 respondents among customers at CTCC Kuala Kangsar
involved in this research. Information will be gathered using stratified data
sampling method. Tool that will be used to analyze data is by using the Statistical
Package of Social Science (SPSS).
At the end of this project paper, the researcher can concluded that there is
a positive relationship between dependent variable with pricing and service
quality, while other two independent variables, advertising and sales promotion
have no positive relationship.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mazlan, Azlan Al-Hafiz
UNSPECIFIED
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management
Keywords: Customer perception, Cyber cafe, Kuala Kangsar Perak, customer service
Date: 2005
URI: https://ir.uitm.edu.my/id/eprint/7219
Edit Item
Edit Item

Download

[thumbnail of PPb_AZLAN AL-HAFIZ MAZLAN BM 05_5.pdf] Text
PPb_AZLAN AL-HAFIZ MAZLAN BM 05_5.pdf

Download (0B)

Fulltext

Fulltext is available at:

ID Number

7219

Indexing

|

Statistic

Statistic details