Display in Kuala Lumpur / Julie Zainal Abidin West

Abidin West, Julie Zainal (1988) Display in Kuala Lumpur / Julie Zainal Abidin West. Diploma thesis, Institut Teknologi MARA.
Abstract

The objective of this disertation is to have an overview on the evolution of displays in Kuala Lumpur city. Surveys and research were carried out to look at previous, present and future trend on display. The main focus during these surveys were to evaluate the impact of displays towards the public awareness with regards to their purchasing attitude.

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