The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris

This study is focusing on the acceptance of mobile marketing towards customer based in Kota Kinabalu City. The objectives of the study are to measure the acceptance and level of acceptance using mobile application by flymas.mobi. Since, MAS is expanding their marketing strategy, researcher wants to determine the variables that affect the acceptance of the mobile marketing towards customer. When the researcher have the data from answered questionnaire, it will be measured by SPSS (Statistical Package for Social Science) and to be transferred to tables and charts to get better understanding.