The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris

Harris, Dayang Intan Shaherah (2011) The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris. [Student Project] (Unpublished)

Abstract

This study is focusing on the acceptance of mobile marketing towards customer based in Kota Kinabalu City. The objectives of the study are to measure the acceptance and level of acceptance using mobile application by flymas.mobi. Since, MAS is expanding their marketing strategy, researcher wants to determine the variables that affect the acceptance of the mobile marketing towards customer. When the researcher have the data from answered questionnaire, it will be measured by SPSS (Statistical Package for Social Science) and to be transferred to tables and charts to get better understanding.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Harris, Dayang Intan Shaherah 2009809166
Contributors:	Contribution Name Email / ID Num. Advisor Syed Annuar, Sharifah Nurafizah shari339@uitm.edu.my
Subjects:	G Geography. Anthropology. Recreation > GE Environmental Sciences > Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation G Geography. Anthropology. Recreation > GE Environmental Sciences > Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation > Global environmental change N Fine Arts > NA Architecture > Study and teaching. Research N Fine Arts > NA Architecture > Public buildings N Fine Arts > NA Architecture > Public buildings > Commercial buildings N Fine Arts > NA Architecture > Public buildings > Commercial buildings > Shopping arcades. Shopping centers. Shopping malls N Fine Arts > NA Architecture > Public buildings > Commercial buildings > Office buildings. Skyscrapers N Fine Arts > NA Architecture > Hotels. Inns. Hotel lobbies. Youth hostels N Fine Arts > NA Architecture > City planning. Regional planning T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Production of electricity by direct energy conversion T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunication T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Cell phones T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Electronics T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Electronics > Applications of electronics T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Electronics > Information display systems
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Citizen of Kota Kinabalu City, acceptance of flymas.mobi
Date:	2011
URI:	https://ir.uitm.edu.my/id/eprint/72072