A study on the effectiveness of Sabah Forest Industries Sdn. Bhd. (SFI) on its marketing strategy after acquisition of Ballarpur Industries Ltd (BILT) / Jasni Yangkig

The scope of this study is focused on government servants, private sectors, retailers wholesalers which located in Sipitang, Papar and Beaufort of Sabah. This study tries to investigate on the effectiveness on its marketing strategy after acquisition of Ballarpur Industries (BILT). The objectives of these study are to find the better way to improve sales through greater marketing strategy efforts, a reasonable price of high quality paper products and to indentify the performance of their production activities to fulfill the customers demand. From the findings, customer of this company is more sensitive toward the pricing of the products. To successful, a company must provide greater customer value and satisfaction then its competitors. Each firm should consider its own size in industry positions in an industry can use strategies that smaller firms unable afford.