Improving service efficiency at SME Bank Kota Kinabalu branch / Rohanah Arshad

Arshad, Rohanah (2012) Improving service efficiency at SME Bank Kota Kinabalu branch / Rohanah Arshad. [Student Project] (Unpublished)

Abstract

This paper focused on studies about the Service Banking Industry. To measure how to evaluate and improve service efficiency and quality at SME Bank, Kota Kinabalu branch. The respondents are among our customer located area in Kota Kinabalu, studies on Service Banking Industry are using journal and data related from years 2000 to 2012 with 50 observations. Several types of analyses are performed in determine each of explanatory variable towards variable that need to be explained. Firstly the study covered about the evaluation of efficiency in banking industry which is to knowing their relationship in various forms using the Pearson Chi-Square Test. The study found that a various factors related to improve service efficiency.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Arshad, Rohanah 2007101263
Contributors:	Contribution Name Email / ID Num. Advisor Mohammad, Sheikh Junaidi sheikhju@uitm.edu.my
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HG Finance > Banking H Social Sciences > HG Finance > Banking > Home banking services
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Service; Efficiency; SME Bank
Date:	2012
URI:	https://ir.uitm.edu.my/id/eprint/72006