Collaborative planning forecasting and replenishment in orchid supply chain / Chattrarat Hotrawaisaya ... [et a.]

Thailand is a big ten exporters of orchid in the world. Currently, exporting orchid competition situation become intense since the world value of orchid was high as this was to activate newcomer sharing the orchid market also the economic had small purchasing power parity. However, high technology and globalization, inaccurate demand planning, error forecasting, and poor communication may be impacted to all value chain positions such as out-of-stock, lead time fluctuation and high cost and expenditures. Moreover, violent competition is continuously growing up, especially perishable goods that have import-export between many countries. Thus, it is important to study the factors affecting the exporting orchid to improve Thai exporting orchid processes to be number one of exporting orchid in the world. Collaborative planning, forecasting and replenishment (CPFR) is a strategy that can increase efficiency and performance of business such as accuracy data interchange, low costs and high profits, and reduce uncertainty along the supply chain. As yet, the CPFR model has not been specified in a whole supply chain of agricultural product such as orchid industry. Considering the biological nature, seasonality and perishable characteristics of agricultural raw materials and products, the paper revises the CPFR reference model. The study constructs a CPFR model by extending to a multi-echelon supply chain and incorporating upstream suppliers in the supply chain.