Proposed new design and schemes for Mazda showroom at Lot 189, Jalan Sultan Iskandar, 30250 Ipoh, Perak Darul Ridzuan / Mohammad Hazrul Alias

Alias, Mohammad Hazrul (2006) Proposed new design and schemes for Mazda showroom at Lot 189, Jalan Sultan Iskandar, 30250 Ipoh, Perak Darul Ridzuan / Mohammad Hazrul Alias. [Student Project] (Unpublished)
Abstract

The objective of this project are to form a Mazda showroom as a part of its one roof marketing vehicle in Malaysia and to develop a design scheme that would express its corporate identity which is well established as one of dominant automotive company. A series of interview and observation had been conducted in collecting relevant data and information. A set of (questionnaires) had been distributed to various group such as public, Mazda car owners and automotive - link companies. The finding of this research shown that it needs to be commercialized and to cater for the public as well as the Mazda lovers. It also gives an advantage to clients to expose the new Mazda product to the customers. To achieve a high quality of Mazda showroom, we specified the design according to the guideline of Mazda Dealership Asia-Pacific. Share the experience most incredible Mazda showroom that perhaps one day will be a one of the best selling car in Malaysia.

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