Cashless Coin Changer / Farah Izzaty Mahzan ... [et al.]

EazeeChange Sdn. Bhd. is a supplier company which produces a coin changer called Cashless Coin Changer. What makes this coin changer unique is that users now can deduct money from their e-Wallet applications using this machine into coins. It also uses QR code technology which is faster and more efficient. The company will be systematically located in Selangor where technology factories are mainly based. The company is in conjunction with the government’s aim of achieving a cashless nation by 2022. Which is why the new product, Cashless Coin Changer will be introduced to the nation. Cashless Coin Changer is targeted for other business owners as the target market. EazeeChange focuses more on businesses in the same state so that it is easier for us to monitor the machines. Thus, the target market for this business is other business owners in Selangor which will need the service of a coin exchange machine. The way for the company to reach these target markets is through the salesperson who is in charge of advertising the product by marketing the Cashless Coin Changer in magazines and personal selling. EazeeChange is the first Malaysian company that produces a coin changer which is connected to e- Wallet applications. Since the pandemic, people have become more comfortable with cashless methods. Plus, e-Wallet applications constantly give out rewards and cashbacks which immensely benefit the users. This highlights more on why people prefer using e-Wallet. EazeeChange wants to promote the use of e-Wallet while still emphasizing the importance of coins in certain businesses. Thus, this opportunity we produced can raise the demand for both business customers and also e-Wallets applications.