A study on the level of awareness towards occupancy rate of Somerset Gateway Kuching / Anna Sumbu

The aim of this project paper is to see the level of awareness towards occupancy rate of Somerset Gateway Kuching. Prior to this paper, a survey was conducted on 10 September 2003, through the distributions of a hundred questionnaires and personal interview with the personnel of Somerset Gateway, Kuching. This study have shown that most of the respondents are aware of the existence of Somerset but they never stayed there due to certain reasons such as lack of promotion, services is unknown, the location is not strategic and poor signage. As target market is limited into certain groups, there are strategies which enhanced the level of occupancy of Somerset. For example like promotion package (room rate) and close relationship with travel agent contributed to the highest average occupancy for Somerset.