Heuristic evaluation of e-commerce marketplace / Maslina Abdul Aziz ... [et al.]

Abdul Aziz, Maslina and Sani, Muhammad Hafizul and Baharin, Hanif and Zambri, Suzana and Jiman, Nur Idlan and Mohd Nasir, Normaya (2022) Heuristic evaluation of e-commerce marketplace / Maslina Abdul Aziz ... [et al.]. Malaysian Journal of Computing (MJoC), 7 (2): 9. pp. 1178-1187. ISSN 2600-8238

Official URL: https://mjoc.uitm.edu.my


This paper adapts one of the most popular heuristic evaluation techniques to effectively assess the design of an e-commerce marketplace. Heuristic evaluation for the e-commerce marketplace with a detailed explanation is presented as a guideline for the e-commerce marketplace. This research involved usability evaluation that analyses the e-commerce marketplace using a set of design characteristics (usability heuristics). The process of discovering usability problems is one of the three objectives of this project. The selected set of heuristics could significantly influence the results (usability findings) of performed heuristic evaluations. Based on the evaluators' evaluation, a set of heuristics was produced. This will be used as a guideline to be applied to the design of the e-commerce marketplace called University Textbook Marketplace (UniText). The result of this research presents the heuristic evaluation for e-commerce marketplace guidelines to perform a cost-effective usability evaluation of e-commerce marketplace applications. Therefore, improving website design that is both pleasurable and meets the user's and customer's needs.


Item Type: Article
Email / ID Num.
Abdul Aziz, Maslina
Sani, Muhammad Hafizul
Baharin, Hanif
Zambri, Suzana
Jiman, Nur Idlan
Mohd Nasir, Normaya
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences
Journal or Publication Title: Malaysian Journal of Computing (MJoC)
UiTM Journal Collections: UiTM Journal > Malaysian Journal of Computing (MJoC)
ISSN: 2600-8238
Volume: 7
Number: 2
Page Range: pp. 1178-1187
Date: October 2022
URI: https://ir.uitm.edu.my/id/eprint/69239
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