Multi level marketing: factors influencing teenagers to undertake as career option / Muhamad Fahmi Hamdan

The direct selling industry is experiencing phenomenal growth in Malaysia. The Domestic Trade, Cooperatives and Consumerism Ministry projects that there will be a 20 percent increase in volume of direct sales growth to RM5.5 billion in 2010, RM6.2 billion in 2011 and RM7 billion in 2012. The Direct Selling Act 1993 has been reinforced to accord protection to potential consumers. With the real wages in Malaysia decreasing and increasing unemployment especially among fresh graduates there may be a greater incentive to explore multilevel marketing (MLM) to supplement their income and maintain their desired modern lifestyle. However, the perception of MLM has in the past been tainted by unscrupulous pyramid and ponzi schemes which aim at quick profits and are not sustainable. This paper aims to investigate factors of Multi-Level Marketing industry which can influencing teenager to undertake MLM as a career option. There are some variables include in this research which can influence teenagers to undertake MLM as career option such that, high reward scheme, MLM is easy to start, MLM company provides a good service,
MLM need low initial capital, and MLM offering opportunity for unemployment.