Selfie is a phenomenon, trend or social activity / Ayu Andira Mohd Abidin and Nur Atiqah Abdul Die

Nowadays, everybody is taking selfies from the politician to celebrities to elders to teenagers and to students. It is become a famous activity in Malaysia when Malaysia started to make a world new record for the most selfies taken in one hour with 613 selfies per hour. Based on this, this paper were focused on reviewing the literature and doing a preliminary survey in identifying selfie is a phenomenon, trend, or social activity and identifying the reasons that influenced people to take selfies. The method that is used for this research is convenience sampling method where the data are easy to access and obtain. The respondent of this research was the final year degree students from Universiti Teknologi MARA and Universiti Malaysia Sabah, Kota Kinabalu, Sabah. The result shows that a selfie is not a phenomenon neither trend nor social activity. On what have been discovered, the selfie is an activity that done because of affordable and accessible of the technology tools and social networking sites. Therefore, these are the elements that influenced the reasons for respective people to take selfies.