A study on the perception of youth in Sabah towards new media: case study of UMS and Politeknik Kota Kinabalu / Shahriezam Jamil and Noor Nadia Natasha Dieyanna Ibrahim

With the advent of technology, the world has introduced to new media, a form of electronic communication, which makes it possible for anyone to share their thoughts and others with everyone. This study analyzes the factors that associate with perception of youth in Sabah towards new media and determine which factors that contribute the most on the perception. Questionnaires were distributed to 100 respondents in Universiti Malaysia Sabah and Politeknik Kota Kinabalu. As expected, background of youths plays an important role in perceiving the new media. It shows that, the level of education of youth has significant relationship that can influence the youths' perception towards new media. It can be concluded that, educational background youths have direct influence to their perception towards new media, and they perceived something using their knowledge and experiences gained in the education institution.