UiTM Sabah student's awareness towards the halal beauty products / Noraini Mohd Yunus

In Malaysia, the growth of beauty products are rapidly increasing year by year whether it is local or from other countries. The product is made of from various ingredient that categorized Halal and non-Halal. Youth especially Muslim students tend to buy a beauty products without really concern and aware about the concept of Halal that they must understand and follow. Thus, this study was conducted to get a clear picture on how factors such as brand equity, religion belief and knowledge can contribute to UiTM Sabah Student's awareness towards the Halal beauty products. In addition, this study is a descriptive and quantitative which the respondents for this study were students in UiTM Sabah campus area. The total respondents were 120 respondents. In this study, the researcher used questionnaires to gather all the data necessary and the findings were analyzed using SPSS Statistic Data Editor. Finally, the discussion derived from the findings suggested several recommendations and suggestion for future research.