7Days Enterprise / Nur Anis Sofia Azhar ... [et al.]

Azhar, Nur Anis Sofia and Mohd Hakim, Mohd Afiq and Azhar, Nur Azyla Farhana and Zakaria, Noor Fitrah Ayunie and Mohamad Zamberi, Nur Afifah and Pandak, Aiman Allizan (2022) 7Days Enterprise / Nur Anis Sofia Azhar ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

7Days Enterprise has 3 types of market target. The first one is demography segmentation. On this part, we will focus on occupation, marital status, and age. Our building location is located at a very strategic place which is in residential area. There are many academies institution where many students live nearby. Our shop also near to KLIA and KLIA2, so for those who want to go traveling can stop by at our shop to buy our foods. This type of segmentation definitely will help our business to figure out more about our target market, so we can enhance our marketing quality. Other than that, we also take not about physiographic segmentation which is pay attention on customer’s lifestyle. Customer's lifestyle like hobbies, interest and others are important because we can consider it as a number that influence people to buy our products. We can take an example, if a person love camping, he can buy our ready-to eat food and easily bring our product wherever he goes without need to worry about his food. Our product really eases our customer especially if that person is a workaholic. They can easily warm up their food without leaving their working table. We already acknowledge that we competing other brands. So, we really need to pay attention when it comes to marketing segment. Geographic segmentation also very important. Our shop is located at a very strategic place. We really pay attention when choosing our place because we have a few characteristics of target market. It is really important to choose a good and strategic place to build our company in order to take our business into another level.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Azhar, Nur Anis Sofia
2021110009
Mohd Hakim, Mohd Afiq
2021109565
Azhar, Nur Azyla Farhana
2021111091
Zakaria, Noor Fitrah Ayunie
2021109899
Mohamad Zamberi, Nur Afifah
2021109389
Pandak, Aiman Allizan
2020817708
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Ahmad Awalluddin, Janatul Akmar
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Business > General works, treatises, and textbooks
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Keywords: Market, Business, Product
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/67599
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