Annona: MOS Nutraceutical Sdn Bhd / Nur Khairiah Fakhri Jani Mahmudy ... [et al.]

Jani Mahmudy, Nur Khairiah Fakhri and Md Tanin, Saidatul Najiha and Mohd Izhab, Nur Athirah Izleen and Mohd Jamrin, Intan Rasyidah and Mustapa Kamal, Hani Fatihah (2021) Annona: MOS Nutraceutical Sdn Bhd / Nur Khairiah Fakhri Jani Mahmudy ... [et al.]. [Entrepreneurship Project] (Unpublished)


In this case study, we would like to summarize Annona company. This company is well known by their underrated yet popular product which is Bird’s nest supplement. This product is also their main product in the company. This product is known because it once went viral because of the good marketing review from people who were consuming the product. However, nowadays people are very aware of their inside health and of course this product is using organic main ingredients which is bird’s nest. According to many points of view from researchers, bird’s nests are natural ingredients that are good for health, especially for the skin and digestive system of humans.
Based on the observation made, except for the bird’s nests supplement we found that this company also come out with different products which their main concern is about health and wellness product as for example, vitamin c, serum for skins, serum for hair especially for hijabi woman last but least their Annona jus which using organic soursop juice that brings many advantages for health and wellness. Hence, from our observation this company achieved a good marketing review because all of their product price range is under RM150. So, nowadays people mostly need to be thrifty and this product gives the best price for their customer.
In conclusion, every business or non-business company will have their ups and downs in running their business, same goes to Annona company, they will have their competitors which sell the same product with much cheaper price. For example, Luvqis herbs and cosmetics company, this company is known for their herbs and cosmetics product and one of them is Luvqis Bird’s Nest. This product also had good feedback and was recommended by people who ever tried it. Therefore, according to our observation, Annona companies need to compete with their competitors by using healthy competition. This is to make sure no issues will be spread and happen between the two companies. Besides, they need to always look for their deficit first and then compare what makes them different.
By doing this case study we learned about how to prevent and overcome the problems that will happen unexpectedly or spontaneously without excuses. Therefore, from this case study we have shown that we can be more careful when faced with a problem and be more independent. We can take care of a problem and solve it without any hesitation


Item Type: Entrepreneurship Project
Email / ID Num.
Jani Mahmudy, Nur Khairiah Fakhri
Md Tanin, Saidatul Najiha
Mohd Izhab, Nur Athirah Izleen
Mohd Jamrin, Intan Rasyidah
Mustapa Kamal, Hani Fatihah
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Keywords: Annona, company, business, skin care
Date: 2021
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