Farraisya Beauty & Hair / Aina Adlina Zainudin … [et al.]

Farraisya Beauty and Hair is a business focused on salon and sales related to women’s beauty. The business opened in 2020 located in Selangor. The business was named Farraisya Beauty and Hair based on the combination of founder’s name Farah and the founder’s mother, Aisya. Unfortunately, when Farraisya Beauty and Hair just opened its business, the coronavirus disease 2019 (Covid-19) is spreading in Malaysia. Therefore, to cover the expenses and to avoid getting consistent loss, the owner of Farraisya Beauty and Hair learned to do online business by becoming an agent of By Dhia, which is a business in beauty and cosmetic products as a side income to keep the salon afloat. This business provides service as well as distributing beauty care products to consumers. The report has been dedicated to discuss the business canvas as well as problems of Farraisya Beauty and Hair. In this regard, the customer segments of the business have been discussed and identified to be directed towards women with hair problems. The value propositions are price and accessibility. Furthermore, the channels used are through advertising around the neighborhood, facebook page and paid online advertising. The company shares knowledge about products in regard to building customer relationships. For revenue stream, the business generates its earnings from facial and hair treatments. Moreover, the key activities that can be recognised is marketing and the key partner is supplier.The cost incurred for the business is for advertising, utility bills and rental. Lastly, the key resources that can be identified are physical and intellectual resources. The problems that this business faced are weak staff training, insufficient staff and low salon maintenance. The solutions for this problem are to hire more staff, train the staff thoroughly and take proper care in regard to the maintenance of the salon.