Islamic marketing : customers assessment towards islamic practices being applied by conventional bank (CIMB) 1 Borneo Hypermall, Kota Kinabalu / Mohd Hanif Mohd Abidin

This research is an attempt to investigate the customers' assessment towards Islamic practices being applied by conventional bank (CIMB) among their customer which is doing business in 1 Borneo Hypermall. 100 questionnaires were distributed during the study. In this study, the researcher used questionnaires to gather all the data necessary and the findings were analyzed using SPSS Statistic Data Editor. The researcher identified that there are three (3) independent variables involved in this study namely Knowledge, Products or Services related, and Religion Beliefs. In the findings, it is shown that Religion Beliefs has a perfectly positive significant relationship with the dependent variable. The dependent variable in this study is the customers' assessment towards Islamic practices being applied by CIMB bank in 1 Borneo Hypermall. Respondent involved in this study are among account holders who are doing business with CIMB bank 1 Borneo Hypermall.