DO DA Doodle Totebag / Suci Salsabilla Mohd Hidli … [et al.]

Mohd Hidli, Suci Salsabilla and Abdillah, Nuryasyqin and Rosli, Ainnin Sofiya and Hayazi, Muhammad Afiq and Razali, Elmi Nasrun (2022) DO DA Doodle Totebag / Suci Salsabilla Mohd Hidli … [et al.]. [Entrepreneurship Project] (Unpublished)


Muhammad Amir Bin Mohd Sabri is the sole proprietor of Do Da Doodle. It is a home-based business in Shah Alam, Selangor. This company's founder holds a Bachelor of Science in Architecture from UiTM Shah Alam. He is currently pursuing a career as a full-time freelance artist, creating doodle artwork, and documenting his artistic journey on social media. He is currently the only one in charge of the company. Do Da Doodle is a small art company that sells their doodle designs in a variety of forms, most notably tote bags. Mister Amir stated that he hopes his customers are satisfied with his product and that the products can represent the customer's personality. Do Da Doodle is a playful spin on the phrase "Do The Doodle," and it was chosen because it represents the company's focus on doodle art. Tote bags have become popular among young adults, particularly university students, who frequently use them as their university bag. This inspires Mister Amir to create his own unique tote bag that stands out from the crowd. The company creates custom-made products for their customers and manufactures them based on their preferences. They also have ready-made products from which customers can choose. Do Da Doodle is currently operating on social media platform, which is Instagram and Facebook, as well as the online shopping platform Shopee. This is the ways that Do Da Doodle use to engage with their customers and clients. The business can only experience growth if they face the existing problems such as lack of variety in design. This problem can be seen clearly because even though they had released the tote bag five years ago, there are only two collection of tote bags and they both have the same concept. Another constraint is the lack of marketing about the uniqueness of product. However, there are a few solutions that are proposed such as increase the number of tote bag designs and promote the uniqueness of their products.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Hidli, Suci Salsabilla
Abdillah, Nuryasyqin
Rosli, Ainnin Sofiya
Hayazi, Muhammad Afiq
Razali, Elmi Nasrun
Email / ID Num.
Omar, Siti Nazirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Business analysts
T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Decorative crafts
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Accountancy
Keywords: Doodle artwork, tote bags, company analysis
Date: 2022
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