Endemic set 6 in 1 / Emmalyne Rose James … [et al.]

James, Emmalyne Rose and Mahamad Zaiani, Nur Dayana and Baharudin, Nurul Zahidah and Shahrom, Ummi Umairah (2022) Endemic set 6 in 1 / Emmalyne Rose James … [et al.]. [Entrepreneurship Project] (Submitted)


The effectiveness of public health preventive and control measure has resulted in Malaysia entering into the Transition to Endemic Phase on 1st April 2022. While the country is slowly reopening national economies, Malaysia has eased Covid-19 restrictions including mask mandate. The public are no longer required to wear masks outdoor. However, wearing mask is still compulsory when entering indoor spaces. The outbreak has truly opened the public’s eyes on the importance of hygiene on our overall health and wellness. As we enter the endemic phase, we should not let our guard down as the infections may rise with the threat of new variants. It is still crucial to maintain the same hygiene practices as we did during the pandemic such as keeping hands clean by washing our hands and wearing masks as well as disinfecting surfaces or personal belongings. Since the pandemic hits, the act of carrying at least a hand sanitiser everywhere has become a normality for everyone. Society carries hygienic items everywhere resulting in heavy bags and lots of stuff in one bag. Following these concerns, our company has come up with a product which is a blend of inexpensive innovation and creativity with community convenience that is the 6-in-1 Endemic Set. We aim to help the community adapt to the endemic and create a distinct impact in every community. Priced at RM52, 6-in-1 Endemic Set is multi-purpose, portable and lightweight making it convenient for every user of all ages. We set the right price according to market state. With the sizing of a long purse, our product can equip multiple items at once. Users can have access to dry and wet tissues, medication pills and face masks as well because it has several compartments to store such essential items. It is also attached with an automatic hand sanitiser compartment so that users can sanitise their hands anytime. Additionally, a UV steriliser compartment is also provided in the design to disinfect personal items. This product eliminates the hassle of carrying multiple essential items along with the users. People tend to forget and leave their belongings at home when there is too much to carry. Our product has an important role in maintaining personal hygiene in this endemic while boosting the country’s economy.
Since our company is the first to create a special set for endemic that combines 6 items into 1 functional product, we have the opportunity to market the product without competition from other manufacturers. Our product will be marketed through digital marketing including social media advertising, webvertising and email marketing. We will also hand out brochures of our product at our premise that is located at the Jonker Walk, Melaka City. The reason for the 2 location of our premise is that it is the centre of attraction with a large market. Moreover, it is a strategic location that is close to most of our input suppliers.


Item Type: Entrepreneurship Project
Email / ID Num.
James, Emmalyne Rose
Mahamad Zaiani, Nur Dayana
Baharudin, Nurul Zahidah
Shahrom, Ummi Umairah
Email / ID Num.
Omar, Siti Nazirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
R Medicine > RA Public aspects of medicine > Public health. Hygiene. Preventive Medicine
R Medicine > RA Public aspects of medicine > Medical care
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Accountancy
Keywords: Public health preventive; Endemic set; Covid-19
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/67154
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