RB Enterprise / Nur Aina Madihah Ali Sidek … [et al.]

RB Enterprise is a clothing company that operates as Small-to-Medium Enterprise (SME) in the fashion clothing industry. The name of this company is taken from the product that we provide to the consumers, which is reversible blazer. Besides, to keep it simple as the consumers will easily remember the brand’s name and it represents the primary product that we sell, hence it was picked as the company's name. RB Enterprise is located at Shah Alam, we do not operate the business physically as we provided the customers with our own website. The store in Shah Alam is the head quarter and the location to keep the stocks of the blazer. Moreover, this company is the form business of partnership. We have four partners and they have their own responsibility and commitment based on their position in the company. These talented people are excellent workers in their professions. To be precise, we do not have any other workers besides these four partners. Therefore, the positions in RB Enterprise are the owner and founder of the company, the general and operations manager, the marketing and sales manager and lastly, the financial manager. The product of RB Enterprise starts with the founder own idea along with the experience in corporate world before. Also, she is very interested in business that she decides to turn her idea to be a reality. We are specialized in manufacturing a reversible blazer that available in three colours which are, black, white and beige. As it is a reversible blazer, the colours that we provide are black with light pink, beige with light blue and white with army green. Besides, this blazer is provided with two sizes which are free size and plus size. The consumers also can order a customized blazer as it will satisfy the consumer needs and wants. We provide them with tailoring consultation to get a high-quality finishing product. As same as the other company, RB Enterprise also has their own mission and vision. Firstly, the mission of RB Enterprise is we offer an affordable price for the blazer. To buy a blazer it can cost a lot especially the hand-sewing blazer as it will takes time to made it. Thus, with offering affordable price, more customers can enjoy using the blazer as it will not cost them much to buy it. People must want a different colour of blazer so it will suit their style. Thus, with using blazer from RB, the low budget to buy more than one blazer is unnecessary because they can used double sided of the blazer as we provide them with different colour. Moreover, the fabric material of the blazer is environmentally friendly and effortless. To sustain our environmental protection, we contribute with the production by using sustainable material which is Tencel fabric for the blazer. Tencel fabric maintains the environmental balance by being integrated into nature´s cycle. Besides, it is effortless because the users do not bother to iron the blazer as it is an ironless fabric material, it really helps to save consumers’ time. Next, the vision of RB Enterprise. After three years, we target to be one of the best sellers of blazers around Malaysia. As we provide website for the consumers to place their order for the blazer, we will be able to be famous and received good response from all states around Malaysia. Furthermore, in seven years and more we are planning to expand the business all around Malaysia. Which we will be an official store so our loyal customers can visit our store. This can help them to fit on the blazer by their own as some people are prefer to buy the product when they can touch and see it physically. Moreover, in 10 years we are planning to operates our company internationally. The business is using micromarketing as the market segmentation strategies. We are targeting a customer who are a workers, lecturers and students that the blazer is considered as their priority outfit. Moreover, we are targeting either woman or man to buy our products. In the age of 19 to 50 years old that have a low income, since we are targeting to sell an affordable price blazer. In addition, RB Enterprise is having three companies for our competitors. The companies are, Hugo Boss, Raymond and Marks & Spencer. Each of the companies have their own strengths and weaknesses, thus to competing in the fashion clothing industry we have our own strategies to healthy compete them to gain the customers trust in our products. Thus, we are selling a high-quality fabric material blazer with an affordable price. We also offer tons of benefits if they are using our blazer. Then, as we are operating our business using an online shopping website, we are able to be more alert with our customers concern and dissatisfaction. Last but not least, the financial projections of the company. We are starting this business with capital that amounted RM30,000. Which means each of the partner contribute RM7,500. The total cost of the project implementation is RM1,745,992 hence, the loan that we needed RM1,715,99. Moreover, the administrative budget is RM20,244, RB Enterprise marketing budget just cost the company RM3,700. Meanwhile, the operational cost is the highest cost which is RM1,714,916. The estimated sales for both free size and plus size for the first year (2022) is RM15,811,350 and the sales will increase to 5% for the second year and 10% for the third year.