ElewsMart: company analysis of Elews Mart / Ahmad Amin Ahmad Azizan ... [et al.]

Ahmad Azizan, Ahmad Amin and James, Alan and Mohd Ali, Alia Nadirah and Samsul Buhari, Muhammad Syafiq Izzuddin and Osman, Nur Nadhia Natasya (2021) ElewsMart: company analysis of Elews Mart / Ahmad Amin Ahmad Azizan ... [et al.]. [Entrepreneurship Project] (Unpublished)


The main purpose of this case study is to analyze the small business that our group members have chosen, which ElewsMart is. ElewsMart is a retail company that sells a variety of products with a low price and high quality products. ElewsMart is a physical retail shop that owned by a popular preacher called Ustaz Ebit Lew. ElewsMart uses online platforms such as Facebook, Instagram, and Twitter to promote this shop. One of the main findings that is crucial in this case study is SWOT analysis of the business. In this study, we will look for the internal and external causes or factors that can influence the business. In terms of the SWOT analysis, we can identify the advantages for the business, weaknesses of the company, threats and anything related to the business.


Item Type: Entrepreneurship Project
Email / ID Num.
Ahmad Azizan, Ahmad Amin
James, Alan
Mohd Ali, Alia Nadirah
Samsul Buhari, Muhammad Syafiq Izzuddin
Osman, Nur Nadhia Natasya
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Shopping. Teleshopping. Consumer education
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Elewsmart, company, business, shop
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/67117
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