Wawa Brooch / Siti Helwa Nabilah Zamri

Zamri, Siti Helwa Nabilah (2021) Wawa Brooch / Siti Helwa Nabilah Zamri. [Entrepreneurship Project] (Unpublished)

Abstract

This Wawa Brooch business is one of the businesses that has been operating since 2019 and is conducted around Marang, Kuala Terengganu, especially the Marang area. The business is focused on hijab -wearing women who aim to introduce accessory products. Brooches are made from beads and crystal stones as well as some from Swarovski stones. The business is conducted online by doing Instagram Reviews by selling wholesale to customers, in addition, create a Website to Buy Brooches and Collaborate with Artists or Insta-Famous to enrich brooches in marketing our products. In addition, our Business offers reasonable prices to wholesalers. Free delivery service in Marang area. Our target customers are for those women who wear hijab to style it with a hijab or for men who are the choice of the groom's accessories as jewelry on the songkok in particular, to be styled at the wedding so that his appearance looks more stylish.
After that, after obtaining a certificate of approval from the Companies Commission of Malaysia (SSM), conducting research on the color, shape and materials used to make brooches, the business has started operating in 2019. This product targets businesses throughout the state. The marketing strategy used by Wawa Brooch company is to provide affordable prices to customers. Wawa Brooch Company runs this business after receiving many requests from customers. In addition, the marketing strategy used is to use social media platforms such as Instagram, Facebook, Tiktok and Shoppe to market our products and also with the help of agents and stockiest in the surrounding area.

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