Optimizing opportunity into innovation: a case study on a student entrepreneur - an ice cream innovator / Junainah Junid … [et al.]

Junid, Junainah and Rosly, Hardi Emrie and Rahim, Hardy Loh and Mohd Lajin, Noor Faizah (2018) Optimizing opportunity into innovation: a case study on a student entrepreneur - an ice cream innovator / Junainah Junid … [et al.]. ASEAN Entrepreneurship Journal (AEJ), 4 (2): 8. pp. 75-83. ISSN 2637-0301 (e-ISSN)

Official URL: https://aej.uitm.edu.my/

Abstract

This paper is about a student entrepreneur in a Malaysian university that chose entrepreneurship as a career. What started as a hobby in school inspired her to develop and expand her interest into a full-fledged business. This case study discusses a business owned by Liyana who is active inside and outside of the university, demonstrating the will and effort in taking advantage all of the support systems available to her which turned her into an innovator. The purpose of this study is to present the entrepreneurial competencies that lead an individual into becoming a student entrepreneur who then turned innovator. Her competencies are described to give a feel of how entrepreneurial competencies help a student’s business become successful while being a successful student as well. The researchers went for an in-depth interview to gather data to produce a case study of the business. The first part of the paper will introduce the student’s profile and later it will discuss on innovation and value proposition to ensure competitive advantage of the business also with the main strategy taken to ensure business growth. Finally, this paper will also evaluate Liyana’s actions from the Personal Entrepreneurial Competencies (PEC) perspective.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Junid, Junainah
UNSPECIFIED
Rosly, Hardi Emrie
UNSPECIFIED
Rahim, Hardy Loh
UNSPECIFIED
Mohd Lajin, Noor Faizah
UNSPECIFIED
Divisions: Universiti Teknologi MARA, Shah Alam
Journal or Publication Title: ASEAN Entrepreneurship Journal (AEJ)
UiTM Journal Collections: UiTM Journal > ASEAN Entrepreneurship Journal (AEJ)
ISSN: 2637-0301 (e-ISSN)
Volume: 4
Number: 2
Page Range: pp. 75-83
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/66179
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