Management of social media records at the university of science technology in Zimbabwe / Rachel Cindy Chundang Innit

Recently, social media plays an important role in many universities around the world, especially for marketing strategies. The study has shown that the community utilizes the common social media such as Twitter, Instagram and Facebook to approach each other. The author also mentioned that individuals and governments are actively participating in social media records management in universities. According to Rastogi (2014), new alternatives have developed in social media platforms such as interacting, cooperation and commitment between diverse organizations, both within and multiple stakeholders for many years. Based on the study of this article, Facebook is the social media platform that recorded the highest number of users by individuals and business entities. Chaffey 2019 also mentioned that Facebook has indicated that 65 million of businesses have created a Facebook page where 88 percent of this organization utilize Twitter for commercials and there are more than 18 to 49 years old that used Youtube in the United States of America.