Use of social media as an effective marketing tool for fashion startups in Saudi Arabia / Olina Andrew Dana

Nowadays, social media has become a powerful tool for advertising. Internet, social media, mobile apps, and other digital devices have become part of the daily lives of the majority of the population all over the world. Social media has provided a popular place for communication and sharing content between people. By using social media networks, consumers can communicate more effectively. In Saudi Arabia social media has encouraged and facilitated the promotion and creation of various businesses, resulting in the development of many startup fashion businesses on platform such as Instagram and Facebook.