International and intercultural public relations: a campaign case approach / Baby Anusha Nur Mohamed Thaheer

Mohamed Thaheer, Baby Anusha nur (2008) International and intercultural public relations: a campaign case approach / Baby Anusha Nur Mohamed Thaheer. Forum Komunikasi, 7 (1): 12. pp. 92-95. ISSN 0127-8991

Official URL: https://forumkomunikasi.uitm.edu.my/

Abstract

Need to understand more about international public relations? Then this book International and Intercultural Public Relations: A Campaign Case Approach might interest you. It contains a complete guide on how to apply concepts to evaluate Public Relations activities and campaigns by providing examples of case studies and analyse of Public Relations cases.

Item Details

Item Type:	Article
Creators:	Creators Email / ID Num. Mohamed Thaheer, Baby Anusha nur UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Public relations. Industrial publicity.
Divisions:	Universiti Teknologi MARA, Shah Alam
Journal or Publication Title:	Forum Komunikasi
UiTM Journal Collections:	UiTM Journals > Forum Komunikasi (FK)
ISSN:	0127-8991
Volume:	7
Number:	1
Page Range:	pp. 92-95
Keywords:	International public relations; intercultural
Date:	2008
URI:	https://ir.uitm.edu.my/id/eprint/65178

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