Mohamed Thaheer, Baby Anusha nur
(2008)
International and intercultural public relations: a campaign case approach / Baby Anusha Nur Mohamed Thaheer.
Forum Komunikasi, 7 (1): 12.
pp. 92-95.
ISSN 0127-8991
Official URL: https://forumkomunikasi.uitm.edu.my/
Abstract
Need to understand more about international public relations? Then this book International and Intercultural Public Relations: A Campaign Case Approach might interest you. It contains a complete guide on how to apply concepts to evaluate Public Relations activities and campaigns by providing examples of case studies and analyse of Public Relations cases.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Mohamed Thaheer, Baby Anusha nur UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Public relations. Industrial publicity. |
| Divisions: | Universiti Teknologi MARA, Shah Alam |
| Journal or Publication Title: | Forum Komunikasi |
| UiTM Journal Collections: | UiTM Journal > Forum Komunikasi (FK) |
| ISSN: | 0127-8991 |
| Volume: | 7 |
| Number: | 1 |
| Page Range: | pp. 92-95 |
| Keywords: | International public relations; intercultural |
| Date: | 2008 |
| URI: | https://ir.uitm.edu.my/id/eprint/65178 |
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