Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid

The article has many problems, there are some challenges in calculating the return on investment (ROI) in social media operations, and many businesses will make minimal investments until they have tangible proof of investment return. Different engagement techniques can be implemented; however, organizations must keep in mind that consumer behaviour is continuously changing; new apps and social platforms will spread, allowing for increased real-time personalization and participation based on client geolocation, for example. As a result, engagement initiatives must be adaptable, and results must be measured on a regular basis. Besides, Smart grid research confronts the same challenges as other new technologies (e.g., biotechnologies, nanotechnologies) in getting insight into socio-technical systems that do not yet exist. Due to the ambiguity of future technologies, it is necessary to define them for research participants.