Applying persuasive strategies in designing diet mobile application for obesity women / Khairunnisa Abdul Kadir

The habit eating without considering what the food contains and effects to the body becomes uncontrolled because people do not know what the best diets for them. Malaysian obesity statistic stated that diet mobile application role is insignificant with respect to Malaysia citizens. Although they are many application diet available, it is still the obesity problem in Malaysia increase year by year. It is because existing diet mobile application typically included only a minority of the persuasive strategies which is its just provide a self-monitoring diet tracking. Persuasive strategies that help improve motivation were missing across the application. Therefore, the first objective of this research is to identify the user requirements of mobile diet application. Additionally, second objective is to propose the design of diet mobile application design using persuasive strategies. This research was conducted using qualitative methods whereby interview approach was used to collect the data. The data were collected from the obesity women within the Kuala Lumpur areas. Besides that, the main contribution of this research is to apply persuasive strategies in diet mobile application design for women obesity. So the significance of this application is to increase the motivate level for obesity women to lose their weight. Thus, the result of this research shows that the potential persuasive strategies is monitoring and tracking, social support and rewards.