Studying the customer relationship management (CRM) business-to-business (B2B) strategies between companies / Nazmie Niza Ibrahim

Ibrahim, Nazmie Niza (2003) Studying the customer relationship management (CRM) business-to-business (B2B) strategies between companies / Nazmie Niza Ibrahim. Degree thesis, Universiti Teknologi Mara (UiTM).

Abstract

This research is prepared for the Faculty of Information Technology and Quantitative Sciences which studying the Customer Relationship Management (CRM) Business -To-Business (B2B) strategies between 100 companies from overseas. The country that I have chosen is from United States of America, United Kingdom and a few countries from Canada, India, Australia and Sweden. The CRM (B2B) for those companies is involving both online and offline activities.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Ibrahim, Nazmie Niza UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Thesis advisor Md. Noor, Nor Laila (Dr.) UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Business societies
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences
Programme:	Bachelor of Science (Hons.) Information System Engineering
Keywords:	Customer, Relationship, Management
Date:	2003
URI:	https://ir.uitm.edu.my/id/eprint/64518