Perception on e-Pharmacy / Noorhajar Abu Bakar

Online pharmacies (or sometimes called e-pharmacies) challenge existing market structure of the retail sale of medicine. E-pharmacies bring a new sight in pharmaceutical health care by allowing patient to be involved or participate in their health care management, more privacy communication with the pharmacists and medication consultation through online. Many western countries have been set up their online pharmacies. In Malaysia, e-pharmacy may be something new. This research is conducted to identify the user perception towards e-pharmacies. Questionnaire was used as instrument to gather data about the user perception. This questionnaire was distributed to125 respondents that live in Shah Alam. This research covers a few characteristics of e-Pharmacies included ease of use, usefulness, products offering, service provided, security, reliability, trust, information provided and safety.