Advertisement study in social networking (Facebook) Malaysia environment / Azril Hisham Yusop

into new interaction with the birth of social networking. Social networking evolves from time to time and majority user that have access to internet at least have one social networking register. Social network website allow user to find friend, make new friend, chatting and socialize with each other in terms of discussion, sharing news and interest even rate or give testimonial certain product and service. While even marketing in social network is still new and many company do not implement it yet, it hold a major potential success for business organization if implement correctly and allocated marketing budget in it. Due to this, those social networking especially Facebook has seen the huge potential for the company to use its register user database for advertisement. Many researches done discuss about the effectiveness of advertisement using social networking. Malaysia is still new to this kind of advertisement. This study is to find and study whether social networking advertisement is effective to be practice in Malaysia compare to other advertisement type. Questionnaire is distributed to user and company. Real case studies also discuss in order to get a comparison. Facebook functionalities also discussed detail in order to study if its function help marketers in large or have any advantage over other method. With the all data gather, analyze and finding of the result become more accurate. From the analysis of the data, it is agreed that social networking (Facebook) have great potential to replace another advertisement medium because of it lower cost, very targeted audience selection, easy to use and apply. The result obtain from this research can be use by company for deciding their future marketing decision or be use for much further study in near future regarding the research subject matter.