Rebranding logo design on Hashtag Lapar Cafe / Nurzahira Ahmad Zaniddin

Ahmad Zaniddin, Nurzahira (2022) Rebranding logo design on Hashtag Lapar Cafe / Nurzahira Ahmad Zaniddin. Degree thesis, Universiti Teknologi MARA, Melaka.


This article discusses the use of various graphic components to create a unique structure logo of Hashtag Lapar Cafe. To develop a logo, it is necessary to have an extensive understanding of graphics, color theory, geometric forms, and communication. A logo must convey a great deal in a few parts. It is not a metaphor for the company. It is a distinguishing feature that displays a company's views and ideals. It's tough to develop a process for designing a logo on its own. By mastering these aspects, an individual may develop unique logos. Additionally, I attempted to complete a logo design devoted to visual strategy. This article also discusses the significance of a logo as a visual element that serves as a foundation for company identity. A logo is a visual identification vector that plays a role in a company's communication strategy. It is about a business's signature. That is why it is critical to be able to establish harmony between colors and forms inside the logo world. The aims of this study are to investigate rebranding the logo on Hashtag Lapar and to understand more about the concept and signature of this café. About whether a company will run smoothly without a brand and identity and how it will affect a new audience. Thus, this research will accomplish a new look and concept of Hashtag Lapar café to collect data for this research in an orderly and methodical manner. Also, to get additional knowledge, references will be made from online resources. Based on the reference, we can assess the logo's strengths and flaws and create a more suitable design that fits the Hashtag Lapas cafe's idea and identity.


Item Type: Thesis (Degree)
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Ahmad Zaniddin, Nurzahira
Email / ID Num.
Idris, Nurkhazilah
Subjects: N Fine Arts > N Visual arts (General)
N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art > Special topics, A-Z > Logography
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Programme: Bachelor of Graphic Design (Hons) (AD241)
Keywords: Rebranding; Logo design; A unique structure logo; Visual element
Date: 2022
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