The effectiveness of mobile applications for bakery business in Malaysia / Nurul Syazwani Saiful Bahari

This study was conducted to study the effectiveness mobile application by bakery businesses. Mobile application, sometimes known as an app, is a form of software designed to operate on a mobile device such as a smartphone or tablet computer. Mobile applications make it simple to analyze star ratings, customer complaints, and other traceable feedback into easy-to-read dashboards and reports. There are two objectives in this study to analyze and solves the problems. The objectives in this is to identify the effectiveness the mobile applications for bakery businesses in Malaysia and to study the possibility the usedness of mobile applications to bakery businesses. The researchers in this study will be provide secondary data from research from journals and articles. Also, researchers will be used quantitative method that involving forms survey on a target audiences to do analysis about the researchers. According to Statista (Industry, July 2013), the online food delivery market is growing at a rate of 7.5% and the market value may reach USD 182,327 million by 2024. Apps can increase brand visibility, drive more visitors, reduce abandonment rates, and establish a loyal consumer base, in addition to enhancing operational efficiency. People are utilizing smartphones more than ever before, growing and extending the market for app-based companies and services. The bakery business may benefit greatly from the app market because it is such an important aspect of the food industry. To conclude, having one's own app becomes significantly important for bakers.