The case study of rebranding brandmark logo on Remba Aspirasi Sdn Bhd / Nurul Afiqah Azli

Azli, Nurul Afiqah (2022) The case study of rebranding brandmark logo on Remba Aspirasi Sdn Bhd / Nurul Afiqah Azli. Degree thesis, Universiti Teknologi MARA, Melaka.


Remba Aspirasi Sdn Bhd is a business that currently operates such as audiovisual integration, surveillance systems (with the most latest technological surveillance) also, interactive education such as smart classrooms equipped with good audio, computers, projectors, and screens, as well as led infotainment displays. This study aims to investigate the rebranding of the logo of the company as well as to better understand more about the concept of visual elements that are good for this company. Furthermore, companies need a brand mark that includes a logo, elements that can represent the company’s digital identity and technology. This section of the paper will discuss the significance of the research as well. This research will be able to increase knowledge and understanding of what a brand is and how important having a good brand mark is. A brand's or organization's branding is critical. The company's brand distinguishes itself through the use of visual elements, images, and symbols to help the company stand out to customers and earn their trust. Logos are the most common type of brand mark used by most businesses, regardless of size or industry. Moreover, this is primarily due to the logo's clever use of visual elements, which are easier to remember than typographic elements. Brand identity consists of more than just a few images. brand, color, font styles, and even logos are all tools that aid in conveying the message and reaching the organization's intended audience. Furthermore, businesses require brand marks that include logos and elements that represent them.


Item Type: Thesis (Degree)
Email / ID Num.
Azli, Nurul Afiqah
Email / ID Num.
Idris, Nurkhazilah
Subjects: N Fine Arts > N Visual arts (General)
N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NX Arts in general
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Programme: Bachelor of Graphic Design (Hons) (AD241)
Keywords: Rebranding; Brand mark logo; Visual elements; Images, Symbols
Date: 2022
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