Solesteps : sneakers / Muhammad Haikal Amin Azian Amin ...[et al.]

Azian Amin, Muhammad Haikal Amin and Mohamad, Muhammad Najmi Haziq and Mohd Din, Mohammad Haziq and Juzaili, Daniel Syauqi and Azhar, Muhammad Iman Iskandar (2021) Solesteps : sneakers / Muhammad Haikal Amin Azian Amin ...[et al.]. [Entrepreneurship Project] (Unpublished)


This business plan will introduce SOLESTEPS. SOLESTEPS is a new brand introduced from Kuala Lumpur. SOLESTEPS is a brand that sells sneakers for Malaysian people that can suit with their daily life. SOLESTEPS have a wide target market. SOLESTEPS target market is Malaysian adult people. The sneakers that SOLESTEPS sells can be wear by adults. SOLESTEPS also will only sell the sneakers in Malaysia because SOLESTEPS does not have a plan to sell it internationally. The materials that SOLESTEPS use is high quality because its imported. SOLESTEPS offers product that made of high quality material and with affordable price. SOLESTEPS choose this range of price because SOLESTEPS is a new company in the market. Hence, SOLESTEPS need to find and give good first impression to its first customers so that they would continue to support SOLESTEPS sneakers in the future. This kind of service would attract more customer in the future so that the brand can continuously grow in the market. SOLESTEPS is confident that it can make profit by using this strategy. This is because SOLESTEPS has conducted a lot of researches and studies before deciding to establish this business. During the planning stage, SOLESTEPS has discover various and attractive ways to attract customers in the market. This would help SOLESTEPS to plan an efficient marketing and production strategy so that it can generate profit from the product sales. SOLESTEPS choose to open its first boutique in Cheras because of its strategic location. Cheras has a high amount of people population which is SOLESTEPS target market. Cheras is also located at the centre of Kuala Lumpur which connects with the main highway to the city. This way, people would see SOLESTEPS store when they are passing by the highway.


Item Type: Entrepreneurship Project
Email / ID Num.
Azian Amin, Muhammad Haikal Amin
Mohamad, Muhammad Najmi Haziq
Mohd Din, Mohammad Haziq
Juzaili, Daniel Syauqi
Azhar, Muhammad Iman Iskandar
Email / ID Num.
Mazlan, Nurul Farhana
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Footwear
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Keywords: Business plan, Shoes, Sneakers
Date: 2021
Edit Item
Edit Item


[thumbnail of 63467.pdf] Text

Download (226kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number




Statistic details