Adidas AG / Mariana Mohamed Zaidi

Mohamed Zaidi, Mariana (2022) Adidas AG / Mariana Mohamed Zaidi. [Entrepreneurship Project] (Unpublished)

Abstract

Adidas company historical data shows that they have been successful with expanding their business in sportwear industry since 1920. Adidas' innovations were not restricted to footwear but applied to any type of sports equipment. The aim of this assignment was to study the products that has been manufactured by Adidas. In this case study, the Adidas shirt is being identified and analyzed in order to figure out a better solution that can be adopted in the Adidas company to improve the existing product for business development growth. Furthermore, a SWOT analysis has been carried out in order to strengthen the company's strengths and to identify initiatives to improve the company's weaknesses. The analysis includes company strength, weakness, opportunities, and thread in existing Adidas sport shirt.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Mohamed Zaidi, Mariana UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > T Technology (General) > Industrial research. Research and development
Divisions:	Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords:	Adidas AG ; Sports Equipment ; Shirt
Date:	30 June 2022
URI:	https://ir.uitm.edu.my/id/eprint/63255