Social media usage pattern among elderly people in Malaysia: a descriptive study / Diana Ali

Ali, Diana (2013) Social media usage pattern among elderly people in Malaysia: a descriptive study / Diana Ali. Masters thesis, Universiti Teknologi MARA.


Social Media is a well-known and powerful tool that able to enhance our communication and collaboration among our communities. Young group has been seen to gain major benefits from the Social Media technology and the elderly are the last to be engaged with it. This study reports insights of the descriptive usage pattern of Social Media among the elderly people in Malaysia and the factors that correlate to the Social Media usage from integrated perspectives of TAM. Analysis of this data revealed two usage patterns described as demographics and socio-economic which are age, gender, race, monthly household income, education level, geographic location, partnership and employment status. Results of this study showed that variables (such as employment status, gender and monthly household income) play significant roles in predicting the usage of Social Media. While age, race, partnership, education level and geographic locations variables appeared to have no influence. The findings from this study has implication to be as one of the approach to obtain information for a better planning of senior citizens in Malaysia regarding the computer and Internet technology.


Item Type: Thesis (Masters)
Email / ID Num.
Ali, Diana
Email / ID Num.
Thesis advisor
Wan Adnan, Wan Adilah (Assoc Prof. Dr.)
Subjects: H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences
Programme: Master of Science (Information Technology)
Keywords: Social Media, Elderly people, Malaysia
Date: February 2013
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