Eco Cleaning Wipes / ‘Ainul Farhanah Mohd Zaidi ... [et al.]

Eco Cleaning Wipes is the latest specialty of our Ecoistic company as it applies the most efficient technology in the market. This technology that has been applied to this product is known as “WheFloury”. This technology therefore can enhance the effectiveness of the product by levelling up the rate of oil absorbance. Our product, Eco Cleaning Wipes, is primarily developed regarding the common issue that occurs worldwide which is water pollution. This issue was not only harming our health, but it also has taken more people's lives every year compared to any other violence. Meanwhile, our drinkable water sources were extremely limited, in which we could only access less than 1 percent of the earth’s freshwater (Denchak, 2018). Thus, our company took action to curb this global issue. It is because we believe that from simple measures which are by managing oil waste and recycling old newspapers, we could also educate people to save our earth. In addition, at the early stage of introducing this product, we aim families as the target customers which are the housewives. It is because the origin of our idea came from the considerably basic problem that happens in the house which is the oil waste management problem that contributed from the household activities such as cooking, oiling the vehicles and many others. Furthermore, as our product would achieve a certain achievement, we enhance the opportunity of target customers by including industrial activities such as the food processing industry and automotive industry.