Factors affecting the choice of a mobile service provider / Abang Unit Abang Paul

A survey was carried out in August 2004 to evaluate factors affecting the mobile service provider. The survey being conducted to measured perception of the public based on their experience as the mobile phone user. This research is adopting descriptive research design. The research is to show the respond and perception of the mobile phone user on the factors affecting mobile service provider. The perception can be influence by personal prejudices, environment, hardware, publicity, and advertising. Questionnaires have been distributed in this survey. The surveys were use to highlighting areas for service improvement in respect of each mobile service provider from the consumer point of view. The survey also will be use as guidelines for mobile service provider to understand consumer behaviors. This paper is divided in to five chapters, the First Chapter is the introduction and it covers the background and scope of the study, problem
statement, objectives, significance, assumptions and limitation.