Liofairies / Khairul Irfan Khairul Nizam ... [et al.]

Khairul Nizam, Khairul Irfan and Mohd Ali, Alia Nazirah and Radzuan, Syafiqah Syahirah and Borhan, Muhammad Haiqal Hazeeq and Ahmad Subri, Nurul Najihah and Zulkafli, Akhmal Norhisham (2021) Liofairies / Khairul Irfan Khairul Nizam ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

The main purpose of this case study is to analyse the company that we have been selected, which is the Liofairies. It is an online shop that sells two different products which we will elaborate later. As mentioned, Liofairies is an online shop that uses platforms like shopee and also, instagram to promote their products. One of the main findings that is crucial in this case study is the SWOT analysis of the company. This is for us to look for the internal and external causes that can influence the company. From the SWOT analysis, we can identify the advantages that can be taken, minimize risks to the company and also, to find out the weakness and strength which can be addressed accordingly. Other than that, we also discuss the major problems that are faced by the Liofairies. Basically, there are three main problems that we have identified which are time management, online presence and also, competition. So, there are few solutions that we have identified for each of the problems.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Khairul Nizam, Khairul Irfan
2019461534
Mohd Ali, Alia Nazirah
2019228968
Radzuan, Syafiqah Syahirah
2019416564
Borhan, Muhammad Haiqal Hazeeq
2019256526
Ahmad Subri, Nurul Najihah
2019819854
Zulkafli, Akhmal Norhisham
2019253042
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Costume. Dress. Fashion > Materials and articles of clothing. Details and accessories > Headgear. Including hats, hoods, etc.
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dressmaking and women's tailoring. Fashion
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Liofairies, case study, company, headscarves, fashion, women accessories
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/62814
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