Magic Fruit Nursery / Shirley Jane Raji ... [et al.]

Raji, Shirley Jane and Denis, Jane Evytha and Ewot, Severeno Premus and Jimbangan, Renester Justin and Mohammad Yusof, Mohammad Fauzee (2009) Magic Fruit Nursery / Shirley Jane Raji ... [et al.]. [Entrepreneurship Project] (Unpublished)


The name of our company is 'Magic Fruits Nursery'. We will be in charged in the plantation, supplying and selling of Magic Fruits or known as 'Miracle Berries' in certain countries. The form of ownership of our business is partnership which consists of 5 partners. The plantation of the fruits will be located at Kampung Sabandil, Papar. The selling of the fruits will be take place at Gaya Street Kota Kinabalu during Sunday Market at 7am-lpm. People who like to buy our product can also come to our farm to purchase it or perhaps need more information related to our product or business. Our office will be opened during office hour, weekdays (Monday - Friday from 8am - 5pm) at our farm in Kampung Sabandil itself. The date of our business will commence on 20th January 2010. The factors in selecting the proposed business are because of the product is still unknown in the market, less competitors and to promote or commercialize the product throughout Sabah, Malaysia and probably outside of Malaysia market. In short-term (2 years), our company would like to gain profit from our regular customer as well as our new market. While, in long-term time (5 years), we would like to expand our business by developing new product from the fruits. Through our observation, we found out that the local people or Sabahan loves to eat various kinds of fruits. Therefore, in order to have more variety of fruits, we have come out with the new idea by promoting this 'Magic Fruits'. We believe that if we have good marketing strategies, our product will be well-known in the future. This magic fruits, also known as 'Miracle berries' or its scientific name 'Sybespalum Dulcificum' is a small, football-shaped red berry about an inch long, with mildly sweet pulp surrounding a bitter seed which turns sour to sweet. For an example, rendering lemons as sweet as candies. The cause of the taste reaction is a protein in the fruit called miraculin, which binds with the taste buds, functioning as a sweetness taste inducer when it comes into contact with acids.


Item Type: Entrepreneurship Project
Email / ID Num.
Raji, Shirley Jane
Denis, Jane Evytha
Ewot, Severeno Premus
Jimbangan, Renester Justin
Mohammad Yusof, Mohammad Fauzee
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Agricultural industries
H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Fruit trade. Nuts industry
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management
Keywords: Business plan; Business management; Entrepreneurship; Plantation; Magic Fruits; Sybespalum Dulcificum
Date: 6 April 2009
Edit Item
Edit Item


[thumbnail of 62782.pdf] Text

Download (656kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details