A study on the promotion of traditional dance using postcard illustration: Lion Dance / Effah Nadhirah Muhd Za’im

Muhd Za’im, Effah Nadhirah (2022) A study on the promotion of traditional dance using postcard illustration: Lion Dance / Effah Nadhirah Muhd Za’im. Degree thesis, Universiti Teknologi MARA, Melaka.

Abstract

Lion dance is of the most popular traditional dances in Malaysia and it has been around for more than 50 years. However, the dance itself is in danger right now due to the Corona Virus pandemic and it has affecting the lion dance. The researcher will discuss the history of the lion dance and why it is important to preserve the dance. The researcher will also elaborate on why illustration is the key to make the promotion of the lion dance even better as well as why the postcard is chosen as the medium. As a conclusion, this study will benefit art students, researchers and other people who are interested in the lion dance.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Muhd Za’im, Effah Nadhirah 2020935827
Contributors:	Contribution Name Email / ID Num. Advisor Mohamad Khalil, Musaddiq UNSPECIFIED
Subjects:	G Geography. Anthropology. Recreation > GV Recreation. Leisure > Dance > National dances. Folk dances and dancing N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art > Special topics, A-Z > Cards
Divisions:	Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Programme:	Bachelor of Graphic Design (Hons) (AD241)
Keywords:	Traditional dance; Postcard illustration; Promotion
Date:	2022
URI:	https://ir.uitm.edu.my/id/eprint/62696