GOJESGURL Café / Nur ‘Amila Husnamillah Nazri ... [et al.]

Nazri, Nur ‘Amila Husnamillah and Che Saipolliza, Nurul Alya Najma and Arnizan, Nurul Izzati and Syed Yusri, Syarifah Nur Aryani (2021) GOJESGURL Café / Nur ‘Amila Husnamillah Nazri ... [et al.]. [Entrepreneurship Project]


GOJESGURLS Cafe is a business that sells bakery and pastry products as well as provides customer service. This desserts cafe sells a variety of cakes, pastries, coffees, and refreshing drinks with berries as the main ingredient. As we know, berries are well-known fruit with a great nutritional profile. Berries are high in fiber, vitamin C, and antioxidant polyphenols. In our cafe, we use strawberries, blueberries, and cranberries as the base for every product on the menu. Adults between the ages of 23 and 40, and teenagers between the ages of 13 and 19, are the most targeted customers in our business, as these two age groups are well known for their interest in healthy desserts and sweets. Furthermore, we are focusing on those who work because our company offers delivery services to customers, making it easier for the customers to buy and order our products. The GOJESGURLS Cafe may well open in early 2020 at Emira Residence @ Shah Alam, Persiaran Sukan Seksyen 13, 40160 Shah Alam, Selangor. We believed that the chosen location was very strategic because Selangor had the largest population in our country. We began our business immediately after getting our Diploma in Business Administration. The marketing strategy of GOJESGURLS Cafe is to exceed our customers' expectations by emphasizing the quality and value of our products and services. We would provide our customers with the best quality at a reasonable and inexpensive price. Aside from that, because our cafe's theme is "Living in Sweet Life," we will attract customers by using a creative and appealing design for our cafe shop. Ms. Syarifah Nur Aryani, our General Manager, Ms. Nurul Izzati, our Administrative Manager, Ms. Nurul Alya Najma, our Marketing Finance Manager, and Ms. Nur 'Amilla Husnamillah, our Operational Manager make up our management team at GOJESGURLS Cafe.


Item Type: Entrepreneurship Project
Email / ID Num.
Nazri, Nur ‘Amila Husnamillah
Che Saipolliza, Nurul Alya Najma
Arnizan, Nurul Izzati
Syed Yusri, Syarifah Nur Aryani
Email / ID Num.
Thesis advisor
Ali, Dr. Asiah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business > General works, treatises, and textbooks
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus > Faculty of Applied Sciences
Keywords: GOJESGURL Café, ENT300, Faculty of Applied Sciences
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/62420
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