The Print House / Nur Hafizhatul Hidayah Mohammad Tajri ... [et al.]

A business plan serves as a roadmap for day-to-day operations. It also more effectively allocated business resources. At the same time, the business plan projects a personal picture of the entrepreneur, as it may be used as proof to stakeholders that this business idea can succeed with the entrepreneur's genuine commitment. Before launching a business, it is critical to plan ahead in order to ensure smooth operations. The Print House is a partnership business that offers high - quality public printing services. This corporation, in addition to the general manager, has several personnel who help to guarantee that business management operates smoothly and efficiently. At the start of this printing business, as a general manager, I defined and targeted the target market in terms of area and customer segmentation. Taking into consideration also to take a glance at competitors with the same market share as we are. This company's unique selling point is that we target the local market in two ways: face-to-face business and using social media platforms to increase our reach throughout Malaysia. In addition, my company stands out from the competition by producing high-quality services that include printing, binding and laminating all sorts of printable material in need from the customers.