NativeCraft Enterprise / Muhammad Nur Izzuddin Yazif … [et al.]

Yazif, Muhammad Nur Izzuddin and Amirul Azam, Nurul Hana and Ahmad Sukri, Nor Affiyani and Ramli, Nur Azlin and Mohd Ishak, Nur Hannah Iman (2022) NativeCraft Enterprise / Muhammad Nur Izzuddin Yazif … [et al.]. [Entrepreneurship Project] (Unpublished)


The name of the company is NativeCraft Enterprise, which was inspired by our five team members journey to discover the hidden talent of the indigenous people in making their special handmade woven craft and to innovate their unique skills to the same level of craftmanship in Malaysia. Our ideas came in hand as the Mah Meri indigenous was being unemployed and unexposed to the market. With collaboration with our local artisans, a special handmade woven bag of the same quality as the other brands will be made. In ensuring satisfaction in our customer, our product have two option which the first one, our customer can buy our completed product in our store and the other one is they can pre-ordered with their preferred customization. With our vision to be the first local Mengkuang woven bag to be sold and distribute abroad and to be the number one compoany that developing our handmade product into the product that can be beneficial for the customer, we can ensure that NativeCraft Enterprise will strive and make many collaborations with artisans around the world. As for now, our mission it to provide and produce the best quality handmade Mengkuang woven bag that can compete with current fashion and trends. According to the Geographical analysis, our store is located near the Mah Meri Cultural Village which are the main attractions in Teluk Panglima Garang. Other than that, it is also located in the middle of the city which means it is easy to go to our store and our woven bag manufacture place. With technological advances nowadays, NaticeCraft Enterprise comes with the online store and advertising which will be the game changer with our competitors. NativeCraft Enterprise was a newly established company on 1st January 2022 with the finance of our five team members and bank loan. NativeCraft Enterprise expected to be able to make a profit for the first two years of the operations.


Item Type: Entrepreneurship Project
Email / ID Num.
Yazif, Muhammad Nur Izzuddin
Amirul Azam, Nurul Hana
Ahmad Sukri, Nor Affiyani
Ramli, Nur Azlin
Mohd Ishak, Nur Hannah Iman
Email / ID Num.
Omar, Siti Nazirah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TT Handicrafts Arts and crafts
T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Decorative crafts
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Accountancy
Keywords: Principles of Entrepreneurship (ENT530); Business plan; Woven craft; Indigenous people
Date: 2022
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