Kayman Skincare / Syaza Iwani Ibrahim and Nurkhairunnisa Mohd Hapis

Ibrahim, Syaza Iwani and Mohd Hapis, Nurkhairunnisa (2022) Kayman Skincare / Syaza Iwani Ibrahim and Nurkhairunnisa Mohd Hapis. [Entrepreneurship Project] (Unpublished)


Kayman Skincare is an online business that started partners on Facebook. It was established in the year 2021 and is focusing on beauty and skincare products. Nature is to prevail that skin healthiness is indeed essential and is the key to our beauty. Kayman Skincare is a dropship under Kayman Beauty brand that offered various skincare products such as face mist and toner, soap, and scrub. The main idea of this business to sell skincare products that are safe for people and the environment. No harm was used during the completion of the products. Items offered are CoalFace Soap, HyaluMelon Mist Toner and HoneyGlo Facial Exfoliant. All products are certified by Kementerian Kesihatan Malaysia (KKM) and have been given positive feedback. Kayman Skincare is now targeting the segmentation consisting of both women and men. Not only women but men are also do suffer from acne, breakouts, and unhealthy skin conditions. Starting form teenagers, the products can be used by all stages of ages. Not just selling skincare, but Kayman Skincare is also helping other people by posting a lot of sharing about skin. Skin consultation can help customers understand their skin, find the causes, apply valuable tips, and get the right products suitable to their skin. Kayman Skincare is now running a Facebook account to widen its business platform while reaching a boarder audience. It is agreed that Facebook is one of the best social media platforms that can help sellers communicate well with their customers while engaging with their potential buyers. Doing soft sells, hard sells, and the starting teasers can be done well on the platform. Using this social media platform, we set up our business by providing seven teasers, 17 graphics and postings for soft sells, and 17 postings for the hard sell. We utilized all sorts of ways to fulfill the AIDGA and TISCTA, respectively, by writing a caption on the post and designing all graphics on my own. All were illustrated by us using Canva. Besides, we also prepare a schedule to make sure our timing for my business postings will suit the market progression. A deeper explanation is stated below in progress.


Item Type: Entrepreneurship Project
Email / ID Num.
Ibrahim, Syaza Iwani
Mohd Hapis, Nurkhairunnisa
Email / ID Num.
Jalil, Zainah
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks > Particular networks, A-Z > Facebook
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Principles of Entrepreneurship (ENT530); Social media portfolio; Skincare
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/62323
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