Mujirushi Ryohin [MUJI] / Nur Fatin Farhana Azizan

Azizan, Nur Fatin Farhana (2022) Mujirushi Ryohin [MUJI] / Nur Fatin Farhana Azizan. [Entrepreneurship Project] (Unpublished)


MUJI company is a Japanese’s company that focusing on its no-brand with minimalist concept. In this study, I was given the opportunity to do an analysis regarding to the product I am interested to develop later on. Even though, there are a lot of different types of product released by the company themselves, I choose a cutting board as part of my research in this case study. The product that I want to develop is Chopboard – Smart Cutting Board, which made from the bamboo woods with different features on it along with the minimalist design. Besides, I have done various analysis on MUJI company to determine and examine their SWOT (strength, weakness, opportunities and threats). Based on SWOT analysis, there are three weaknesses will be stated which giving me the idea to produce new innovation or improvement product that could overcome the issue in the future. If the product that is about to be proposed is successful, it would be a great product for everyone to use and it could help in marketing strategy compared to other companies.


Item Type: Entrepreneurship Project
Email / ID Num.
Azizan, Nur Fatin Farhana
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Keywords: Mujirushi Ryohin [MUJI] ; Chopboard – Smart Cutting Board ; Minimalist Design
Date: 22 June 2022
Edit Item
Edit Item


[thumbnail of 62313.pdf] Text

Download (375kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details